Wholesale Pop Tarts

As American as a Bald Eagle, these iconic American candy products have often appeared across American movies and TV shows as the go to sweet snack, and that’s reflected in their huge popularity across the Atlantic. Now coming in a huge variety of flavours, we’ve got a huge selection for our customers to choose from.

A form of toaster pastries, Pop-tarts were first introduced by the Kellogg Company in 1964. The original toaster pocket snack was invented by a company called Post in the early 1960’s, calling them Country Squares. Post announced their new product to the press before they were ready for market, and Kellogg was able to develop their own product and get it to market earlier, becoming the dominant brand.